The media industry is turning a corner. By abandoning advertising and implementing a new means to sustainability, The Apex is at the center of this change in direction.
Rather than cluttering our work and interrupting your experience with advertisements, we ask you to consider how much value you receive from The Apex as well as The Braking Point podcast and return that value to us in one-time, monthly or annual contributions via the box below.
We’ve intentionally shifted the experience of reading The Apex in your favor, making your participation in this value-for-value system critical.
Since you and other regular readers of The Apex are providing the financial support for our work, we are incentivized to do an extraordinary job — not to increase pageviews with shabby articles to generate ad revenue.
We don’t think it’s acceptable to make you the product by stealing your attention and selling you to advertisers. By joining The Apex Crew, you’re participating in a more logical exchange: Paying for the value you receive.
We haven’t set a price for you and put bonus content and a t-shirt on the other side of it. Instead, we’re initiating a more substantial connection by asking you to decide what the work we already do is worth to you. By all means, get in touch if you want a t-shirt, but we want to make sure you’re supporting The Apex for the right reasons.
If you find The Apex valuable in any way, please consider contributing what you feel is appropriate. We can’t wait to welcome you to The Apex Crew.