Wednesday, June 26, 2019

IndyCar Series Welcomes NTT as Title Sponsor

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A special event at the North American International Auto Show in Detroit ushered in a new era of Indy car racing with the unveiling of the newly named NTT IndyCar Series.

The partnership between the INDYCAR-sanctioned series and NTT is a multiyear agreement that will also see the global brand become the official technology partner of INDYCAR, the IndyCar Series, Indianapolis Motor Speedway, Indianapolis 500 and Brickyard 400.

NTT, a global information technology and communications company, will bring its technological expertise to the series with planned enhancements to fan experience, including revisions to the INDYCAR mobile app. The company will also employ its proprietary Smart Platform to support the sport as a whole with valuable insights.

NTT IndyCar Series helmet for Tsunehisa Okuno at Detroit Auto Show
INDYCAR presented NTT’s Head of Global Business and Executive Vice President Tsunehisa Okuno with a special helmet to commemorate the new partnership. | Photo: Gannon Burgett / The Apex

“I think this relationship is perfect,” said INDYCAR CEO Mark Miles. “We are a global brand, and when I think about racing, I think we’re international, so you think about the team owners, you think about drivers from all over the world. I’m sure that was part of how NTT saw us.

“But we see them as a giant technology and communications company. When I think about the future growth of IndyCar, what’s more important than developing technology? It drives our racing, our teams. Everybody in the paddock needs data in usable form to improve.”

The NTT IndyCar Series will continue to focus on speed and diversity with a challenging set of venues spanning temporary street circuits, road courses, short ovals and superspeedways.

The 17-race 2019 season will begin March 10 on the streets of St. Petersburg and will continue until the season-ending INDYCAR Grand Prix of Monterey on Sept. 22.

Ben Hinc
Ben Hinchttp://www.benhinc.com
Ben's executive editor title is purposefully broad to encompass the bottomless list of roles he fills for The Apex, which includes webmaster, graphic designer, quality consultant and writer. Ben's technical background and progressive media distribution approach set The Apex apart technologically and philosophically.

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