Arrow Deepens SPM Alliance

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Denver-based technology company Arrow has strengthened its partnership with the NTT IndyCar Series team co-owned by Ric Peterson and Sam Schmidt, which takes on the name Arrow Schmidt Peterson Motorsports.

James Hinchcliffe and rookie Marcus Ericsson will compete full-time for the team in 2019. Their Honda-powered Indy cars, along with a third for Robert Wickens bearing the No. 6, were on display for this announcement at the Pepsi Center, home of the Denver Nuggets, Colorado Avalanche and Colorado Mammoth.

All three cars sport an identical Arrow livery that matches the car Hinchcliffe has raced since 2015 when the electronics company first stepped up as a primary partner to the team. The chrome finish of the team’s cars has been traded for a sleek matte one in 2019, however.

While Wickens will not race this year, the inclusion of his car signifies the team keeping the No. 6 car ready for the Canadian when he is able and wanting to return to the cockpit following his Pocono Raceway crash this past season.

Robert Wickens at Arrow SPM IndyCar livery launch
Robert Wickens was in attendance when Schmidt Peterson Motorsports and Arrow launched their increased partnership. | Photo: Arrow Schmidt Peterson Motorsports

Arrow constructs an elaborate hospitality area for guests at IndyCar events and has worked with Schmidt since 2014 on the semi-autonomous motorcar (SAM car). That year, Schmidt, a quadriplegic, surpassed 90 mph and 100 mph during consecutive days driving the car embedded with Arrow technology.

“For me, this announcement is nothing short of a lifelong dream come true,” Schmidt said.

“Mike Long and the entire team at Arrow first had vision to create a system that enabled me to get behind the wheel after 16 years of paralysis which, in and of itself, has changed my life and the lives of millions worldwide. Now, by becoming our team title partner, they have given us the resources to fulfill another lifelong dream to win the Indy 500 and a championship in the IndyCar Series.”

Given that its main partners are AutoNation and SiriusXM rather than Arrow, the No. 60 Meyer Shank Racing Honda prepared by Arrow SPM and driven by Jack Harvey did not feature in the main team’s livery unveiling.

The Arrow Hondas of Hinchcliffe and Ericsson will participate in February’s open test at Circuit of The Americas before heading to Florida for the season-opening Firestone Grand Prix of St. Petersburg, scheduled to start the season March 10.

Aaron Durant
Aaron Duranthttp://aarondurant.com
As editor-in-chief, Aaron brings a developing design and editorial vision to The Apex every day and co-hosts The Braking Point podcast every week. When not writing or talking about motor sports, he enjoys reading, snowboarding, playing the drums and trudging through an endless queue of podcasts.

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