Graham Rahal Steak 'n Shake sponsorship announced at PRI Show
Photo: Chris Jones

Rahal Letterman Lanigan Racing announced on Thursday at the Performance Racing Industry Trade Show that Steak ‘n Shake’s partnership with the team and driver Graham Rahal would return for 2016.

Steak ‘n Shake will be the primary sponsor for Graham Rahal’s Honda entry at five venues throughout their second year of partnership with the team: the streets of St. Petersburg, both rounds at the Indianapolis Motor Speedway, as well as at Mid-Ohio and the finale at Sonoma Raceway.

“We are very pleased that Steak ‘n Shake will be back with us in 2016,” said team co-owner and Graham’s father Bobby Rahal.

The classic American brand was featured on Rahal’s car for six races at five venues this season and was an associate sponsor all year long, adding primary sponsorship in the closing rounds in support of the American driver’s championship bid. An exclusive Steak ‘n Shake bow tie-themed fire suit, in-store events, social media, and the popular Graham Rahal signature milkshake, enjoyed by Graham after each podium finish in 2015, were elements of the sponsorship in 2015 that got the attention of fans.

“The 2015 season was a great one for us both on track and off and our partnership with Steak ‘n Shake was one of the many highlights,” said Bobby Rahal.

Victories at Auto Club Speedway in the exciting MAVTV 500 and at Mid-Ohio were included in his six podium finishes on the year which aided Rahal in pulling very close behind Team Penske’s Juan Pablo Montoya in the championship entering the season-ending GoPro Grand Prix of Sonoma after the Colombian led the points for the duration of the season. Misfortune at Sonoma for both Rahal and Montoya saw Chip Ganassi Racing driver Scott Dixon steal the title from them both in the closing laps.

The 2016 Verizon IndyCar Series season will begin with the Firestone Grand Prix of St. Petersburg on March 13 – a round at which Steak ‘n Shake will be profoundly carried aboard the No. 15 Honda as Rahal begins his 2016 campaign.